Google Display Network is a network of google sites like Youtube and Gmail along with other sites that have partnered with Google through Google Adsense Program. By participating in Adsense program website owners allow google to publish ads on their pages on revenue sharing basis. GDN is a very wide network with billions of sites present on it from diverse set of industry types. You can show your ad with an image or video to the potential customers and provide them a link to your website or page.
Certain important Google Display Network ad formats
Text ads can also appear on the display network. They have headlines, descriptions, a URL and a Display URL.
You can use either use a static single image or can use HTML5, GIF or Flash Formats. Some popular sizes are Medium Rectangle(300*250), Large Rectangle(336*280), Leaderboard(728*90), Half page or large skyscraper(300*600).
Rich Media includes Audio, Video and other elements. They are interactive and encourages users to engage with the content. Commonly used Rich Media Formats are In Page Ad, Out Page Ad, In Stream Video Ads, Pre Roll, Post Roll Ads.
You can use video as a format to get more engagement from the users. These ads are primarily placed on Google's Video Streaming platform, Youtube. Formats are Skippable-in-stream, Non-skippable-in-stream, discovery, masthead, bumper and outsreams.
These ads automatically adjust their size, appearance and format as per the available places and devices. In one place the ad may appear as a text ad, while on other place it may appear as image or video ad.
Using this ad type you can promote your application across Google Properties such as Google Search, Google Play, Youtube, Google Display Network, Google Discover. It contains app download link.
To drive sales or conversions from visitors.
To encourage visitors to fill up forms or newsletter for collection of leads.
To drive potential customers to your website.
To encourage potential customers to explore your products and services.
To aware your potential customers about your band's product or services.
These are only few important metrics. Apart from these, you can also target your audience on the basis of language, income, device type, in-market audience, custom-intent audience, topics, placements, similar audience, affinity audience and many more.
There are certain aspects of our service that make us stand out from the competition.
Lead generation has always been a cumbersome process for any business. But right approach and techniques can make a major difference.