YouTube is a video streaming platform. Lately, Google has been trying to make it more of a social media platform, since that is something which is missing from the Google kitty. The user base of YouTube is in billions and people also are fairly regular in accessing the platform. YouTube provides an immense opportunity to your brand to connect with your potential customers. You can use skippable, non-skippable, bumper video ads along with display like discovery ads to attract your customers.
Important YouTube Ad formats and types
These ad play before (pre-roll) or during (mid-roll) a video and viewer can skip them after 5 seconds. These are also called True-View Ads. You also get companion banner that remains even after the skipping of ad.
These ads don't have a skip button and are up to 20 secs long. So, if you think you can hold your audience with your content for 20 secs without boring them, then go for this option. YouTube has one more type of non-skippable ad, i.e. Bumper Ads that are only 6 secs long.
These are not video ads but a display one rather. They appear in two places; in the right hand section and in the monetized video as an overlap. They are only visible on the desktop.
Discovery ads shows up in organic search results page, home page and on watch page. They are similar in appearance to display ads and contains a thumbnail with video title and description. User can click on it, if it interests them.
Drive sales and conversions from customers who are likely to make a purchase.
To make relevant customers to show interest in your services by providing their contact information.
Drive customers or visitors to your website or webpage.
To make potential customers to consider your brand or products and services.
To increase awareness about your brand among the possible set of customers.
These are only few important metrics. Apart from these, you can also target your audience on the basis of parental status, household income, life events, education, in-market audience, custom-intent audience, affinity audience, similar audience, customer match and many more.
There are certain aspects of our service that make us stand out from the competition.
Lead generation has always been a cumbersome process for any business. But right approach and techniques can make a major difference.