Google Search Page is the most important place to be on, in the entire world. You can never be short of any information or guidance if you are on this page. Even the search term has become synonymous with Google. Now we say google it and not search it, this shows how much google affects us in our day to day life. Now, think of a situation where you can place yourself on the first page of Google without doing the hard work of SEO. This is what the GSN do for you. The most powerful search ad platform on entire world wide web.
Certain important Google Search Network ad formats
This is the most basic search ad form. It contains at max three titles, a display url and up to two short descriptions.
Along with title and description you can use extensions such as Call/Message, Location, Sitelinks, Callout, Price, Structure Snippets, Promotion, Lead Form etc.
These are mobile specific ads. They only appear on mobile devices and takes the user to the phone app for making call instead of a landing page or URL.
Dynamic Search Ads automatically target keywords and also generates ad component from the content of your website. So, if you don't know what to do, then go with dynamic ads.
These ad appears whenever a user searches for a product or his/her search has a shopping intent. Ad shows image, title, price of the product and takes the user to the product page on clicking.
Using this ad type you can promote your application across Google Properties such as Google Search, Google Play, Youtube, Google Display Network, Google Discover. It contains app download link.
To drive conversions on your site, app or in store. Focus is to make the customer to purchase or avail the product or service.
Here you are interested in getting leads of the potential customers by making them to fill a form or sign up for a newsletter.
Your goal is to have more and more traffic on your site. So, you want to drive the customers to a particular page or url.
These are only few important metrics. Apart from these, you can also target your audience on the basis of language, income, device type, in-market audience, custom-intent audience, topics, placements, similar audience, affinity audience and many more.
There are certain aspects of our service that make us stand out from the competition.
Lead generation has always been a cumbersome process for any business. But right approach and techniques can make a major difference.