Instagram is not just a photo sharing app, facebook has transformed it over the years into a complete social media platform with all the necessary features. Also, it has become facebook's like-to-like replacement for Gen Y and Gen Z. It's due to the catching up done by their parents and relatives on facebook. This shows a very interesting fact, i.e. young generation is more active on Instagram. So, if your products or services focuses young generation then Instagram is the go-to platform for you.
You can run your ads on Instagram in these formats. Choose them as per your needs and objectives. Every format is having its own importance.
Similar to the facebook Image Ad Format. Depending upon your image size your ad may appear in square, landscape or vertical format.
You can use video also in place of image, here your ad may appear in the square or landscape format again depending upon your video.
You can use upto 10 images or videos similar to facebook ads. It will appear either in square format or in vertical one.
Instagram Stories are a great way to attract young audience. Here your ad will appear in vertical format with 9:16 aspect ratio. You can use photos or videos as per your choice.
These are the most common type of ads. You can promote any of your instagram photo.
You can use image in the story section and run ad for reach, traffic, conversions, app installs and lead generation objectives.
Videos get more engagements than the image. You can use video up to 60 seconds long for this type.
Using videos in the story ad can prove beneficial for you. Users expect to see videos than images in the story section.
You can use up to 10 images and videos in a single ad, each with its own link. These are best for e-commerce stores.
These are the newest type of ad. They are truly immersive with 360 VR experience. They are only supported on mobile devices. You can use image, video and carousel.
These are only few important metrics. Apart from these, you can also target your audience on the basis of Education, Life Events, Language, Work Profile, Political Identity, Behavior, Connections and many more.
There are certain aspects of our service that make us stand out from the competition.
Lead generation has always been a cumbersome process for any business. But right approach and techniques can make a major difference.